![]() ![]() Stop beating your corporate chest and start thinking about who your audience is and what the issues and challenges are that you help them to solve.īegin the company profile by calling out your audience’s needs and outline how you strive to solve their pains and you will be well on your way to a winning company profile.Ī great way to introduce a company profile is to start with your company’s mission and outline what it is you are striving to achieve.Of course you want someone to think your firm is great having read your profile but it doesn’t mean you have to be so explicit about it. There aren’t too many people who want to read a document which is all about someone boasting about how great they are. It’s too me, me, me and unfortunately this has the opposite effect and tends to switch people off rather than excite them. Unfortunately, owing to the importance of a great introduction too many firms make the mistake of jumping in too quickly and start screaming about how wonderful they are. Get this wrong and you will switch them off and they will never get to all that great information you have to tell. This is the most important element of your company profile as it needs to interest and engage the reader and make them want to read on. The Key Components Of A Great Company Profile 1. No matter your reason, follow these tried and test techniques and your company profile will be transformed from a boring piece of text into a useful profile which resonates with your audience, gets your key messages across and attempts to convert this one-way communication into potential leads for your business. If you are reading this and currently trying to write a great “About Us” page for your website, this guide will also be helpful and provide a useful structure for your web page. It could be to accompany a recent sponsorship, a profile in a directory or perhaps a tender submission. Why Do You Need A Company Profile?īefore we get started you may be asking why do you actually need a company profile in the first place? In our experience, whether you are responsible for marketing a tech business, a law firm or in fact any type of business, you will inevitably be asked to draft a company profile. We’ve been writing company profiles for over 25 years now so this guide draws on our experiences and tries to put some structure around it. ![]() ![]() To help in this regard, we thought it would be useful if we sketched out a quick guide to writing the perfect company profile. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase. Writing a company profile can be a challenging task no matter how you look at it. ![]()
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